Question 1

Do I need to provide the content, or do you write it?

Accepted Answer

We write the core messaging and site copy based on interviews with you, your sales conversations, and how your buyers actually talk about their problems. You review and refine it with us, so the final copy reflects your voice and expertise. The strategy call will help us figure out how much content work is already done versus what needs to be created from scratch.

Question 2

Can I update the site myself after it launches?

Accepted Answer

Yes. We build on platforms like WordPress, Webflow, Squarespace, or Wix that let you edit pages, add blog posts, and update content without needing a developer for every small change. During handover, we walk you through exactly how to make edits, publish new content, and manage basic updates. If you prefer hands-off support after launch, we offer ongoing maintenance as an optional service.

Question 3

What if I don't like the design direction?

Accepted Answer

Design revisions are built into the process. After we finish wireframes and initial mockups, you review and give feedback, and we iterate until the direction works for you. The goal is clarity and conversion, so we'll push back if a request sacrifices usability, but we're building this for your business, not our portfolio. Book a strategy call so we can walk through how feedback rounds work and set clear expectations upfront.

Question 4

What platform do you build on?

Accepted Answer

We choose the platform based on your needs, team capabilities, and budget. For Approach 1 sites, we typically use Wix or Squarespace for speed and simplicity. For Approach 2 strategic builds, we use WordPress or Webflow, which offer more flexibility for content, SEO, and scaling. During the strategy call, we'll recommend the best fit based on where you are and where you're headed.

Question 5

How involved do I need to be during the project?

Accepted Answer

Plan for 3-4 focused sessions during the build: discovery interview, messaging review, design feedback, and final walkthrough. Between those, expect to review drafts and provide input within 48-72 hours so we stay on timeline. If you disappear for two weeks, the project stalls, so this works best when you can commit time upfront. The strategy call will help us assess whether your availability matches the timeline you need.

Question 6

What if I need to add more pages or features later?

Accepted Answer

The structure we build is designed to grow with you. Adding a new service page, case study, or resource section later is straightforward because the foundation already supports it. For small updates, you can handle them yourself or we can do them as part of ongoing support. For bigger additions like e-commerce or custom integrations, we scope those separately. Schedule a call so we can map out what you might need down the road.

Question 7

Do you provide hosting and domain setup?

Accepted Answer

Yes, we can handle hosting setup, domain connection, SSL certificates, and basic technical configuration as part of the build. Alternatively, if you already have hosting or prefer to manage it yourself, we'll work within your existing setup. Either way, the site gets delivered live and functional. Bring these questions to the strategy call so we can clarify what's included in your scope.

Question 8

What happens if traffic doesn't increase right away?

Accepted Answer

For Approach 1 sites, traffic isn't the goal; credibility and conversions from referrals are. For Approach 2 strategic builds, expect low traffic in months 1-3 while Google evaluates your site. Real momentum usually shows up around months 6-12 as content compounds and rankings improve. We set up analytics from day one so you can track progress, and if you're investing in Approach 2, we strongly recommend staying involved for at least 12 months to see the full ROI. Let's talk through realistic expectations on a strategy call before you commit.

Make your website your 24/7 salesperson

Turn your website into the place where buyers get clear answers, deals move forward, and your pipeline fills with serious sales calls.

Before anyone talks to you, they judge you here

What your Website actually needs to do for your Business

Job 1

Help the right people find you

Job 2

Help them decide in your favour

Job 3

Make the next step obvious

LeadNiti can help you with a website that does just that!

Conversion & Measurement

Strategy & Structure

Content & Messaging First

Design & Build

Frequently Asked Questions